CTR is known as click through rate. It means if you get 1 click on adds for per 100 page impressions your CTR is 1%. If you get 3 clicks on Adds per 100 page impressions it makes a CTR of 3%. CTR largely depends on the
· Positioning of Adds on your site.
· Color and content combinations of your page with the Adds color and contents.
CTR is considered to be
GOOD – If it is 3 - 5%
VERY GOOD – 5 - 10%
EXCELLENT – 10 – 15%
SUSPICIOUS – more than 15 %
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